K-POP FESTIVAL

The Mongolian Government has declared 2023 and 2024 as "The Years to Visit Mongolia." To attract more tourists, they plan to advertise through global celebrities, and are specifically targeting representatives of South Korea's K-POP and Korean wave, who have gained popularity worldwide.

The government intends to invite K-POP stars to Mongolia to hold concerts as part of an international-level "K-POP" festival, with high standards for stage, music, composition, and organization.